We don't just open accounts; we build a business that is still selling in month six.

How does a Turkish brand sell in Russia?

Demand comes first: positioning, Russian product cards and search optimization, a price ladder, advertising and review management. It does not wait for customs; it starts today. In parallel, goods travel without being imported to an independent customs warehouse in the Moscow region; as demand appears, only micro-batches are released, marked with Честный ЗНАК, labeled in Russian and sent to the marketplace warehouse. The decision layer prepares which product goes through which channel, in which week and in what quantity: agents produce, humans approve.

Your brand's presence in Russia, in one operating system.

• Brand and positioning: Selling on price alone does not work in this market; the brand is the lever. Positioning, price ladder and trademark process coordination.
• Russian cards and search: We build product cards around Russian search and buying behavior and optimize search visibility.
• Ads, reviews and external traffic: Marketplace ads, review management and outside demand through VK, Telegram, RuTube, Yandex and micro content creators.
• CRM and .ru storefront: Telegram bot, e-mail, retargeting and repeat-purchase flows, plus the brand's own .ru storefront.
• Bonded supply operation: Customs warehouse, micro-batch release as demand appears, EAC conformity, Честный ЗНАК marking, Russian labels and dispatch to the marketplace warehouse.
• Daily brand operation: Daily price, stock, ads and review management, a weekly report and recommendations from the decision layer.

Demand, supply, decision: one market operating system.

• Demand: Brand, Russian cards, price ladder, ads, reviews, external traffic and CRM. It does not wait for customs; it starts today.
• Supply: Goods wait in a customs warehouse without being imported; as demand appears, micro-batches are marked, labeled and dispatched.
• Decision: Which product, which channel, which week, how many units; how price and ads change. Agents produce, humans approve.

A Turkish brand cannot build this alone.

A Turkish brand cannot be an importer in Russia in its own name or open a marking registration. We handle these steps without buying the goods, through a structure we have built with authorised parties based in Russia — and under the same roof we create the demand. Goods wait in the warehouse in your ownership; the released batch enters through our import.

Frequently asked questions about e-commerce in Russia

How does a Turkish brand sell in Russia?

Demand and supply are built together. In the demand layer, positioning, Russian cards, ads, reviews and external traffic start today; in the supply layer, goods reach a customs warehouse without being imported and move to the marketplace warehouse in micro-batches as demand appears. The decision layer prepares product, channel, week and quantity decisions; humans approve.

Which channels do you sell through?

The channel decision is made before import: the same stock can serve Ozon, cross-border sales through Ozon Global, B2B wholesale and the brand's own .ru storefront. Demand data decides which product leaves through which channel.

Do I need to be an importer or open a marking registration in Russia?

A Turkish brand cannot be an importer in Russia in its own name or open a marking registration. We handle these steps without buying the goods, through a structure we have built with authorised parties based in Russia. Goods wait in the warehouse in your ownership; the released batch enters through our import. Product-specific document and conformity requirements are assessed separately.

Are conformity, marking and Russian labels included?

Yes, they are part of the supply layer: EAC conformity in the brand's name, Честный ЗНАК marking, Russian labeling and batch splitting, then dispatch to the marketplace warehouse. Requirements vary by product category.

What does Bilza AI do in this operation?

Bilza AI is the ensemble of AI agents that runs the decision layer of the Bilza360 operation: it prepares this week's release decision, channel routing and the cards above the ad-cost cap. Agents produce, humans approve.

What is the first step?

In the first call we review your product, brand and goal, then draft the first operation plan for demand, supply and channel decisions together.