The operation team that establishes your business in the Russian market.

Opening an account is easy. Building a business that still sells in month six is not.

Selling on price alone does not work in this market — the brand is the lever.

We create your brand's demand in Russia — and fulfil it from inside Russia.

• We move goods to Russia without importing them first.
• The channel decision is made before import.
• We handle import and marking through authorised parties based in Russia — without buying the goods.

A product card above. An operation beneath it.

A three-layer market operating system that runs your brand's presence in Russia end to end.

• Demand: Brand, cards, ads, traffic — starts today.
• Supply: Customs warehouse, no import upfront, micro-batches.
• Decision: Which product, which channel, which week.

Goods reach Russia without being imported. They enter as demand appears.

They wait in an independent customs warehouse; as demand appears, only micro-batches are released, marked, labelled and sent to the marketplace warehouse.

• Customs warehouse: Goods enter an independent customs warehouse without being imported.
• Ownership: Goods wait in the warehouse in your ownership; the released batch enters through our import.
• Micro-batch release: As demand appears, only the micro-batch that is needed is released.
• EAC conformity: Conformity is handled in the brand's name.
• Честный ЗНАК: Честный ЗНАК marking is applied to the released batch.
• Russian label: Russian labels are applied and the batch is split for marketplace shipments.
• Dispatch: The batch is dispatched to the marketplace warehouse.

The same stock. Four channels.

The channel decision is made before import: the same stock can serve the marketplace, B2B wholesale and the brand's own storefront.

• Ozon
• Cross-border (Ozon Global)
• B2B wholesale
• .ru brand storefront

360° service. One operating team.

Your Russia e-commerce department: one team runs your brand's demand work and daily operation across six lines.

• Brand & positioning
• Russian cards & search
• Ads & reviews
• External traffic & creators
• CRM & .ru storefront
• Daily brand operation

From signal to sale, from sale to new demand.

We are building AI-native. Today agents produce and humans approve. Our 2027 goal is for agents to produce about 90% of repeatable operational actions — and we publish how we measure it.

We don't use AI to write product descriptions; we use it to decide when to open a customs declaration.

• Summarise today's operation visually: separate what is rising, what has gone quiet and what is at stock risk.
• Find the most critical content gaps in the catalogue and prepare an improvement plan for product titles.
• Find the profitability opportunities per channel; show the price gap between channels.
• Show the products that could run out in the next 14 days and set the supply priority for critical stock.
• Show the low-margin products and the reasons behind them.
• Build a plan that increases repeat purchases: audience, discount and e-mail package.
• Show today's orders, the late ones and the ones at risk of return, together.
• What changed overnight? Add the period comparison to the morning brief.

Your Russia operation. One system.

The Bilza360 operation runs demand, supply and decision together. Bilza AI is the ensemble of AI agents that runs this system.

• Bilza360 · demand + supply + decision
• Bilza AI · agent ensemble

I have too much stock and I need cash.

We check stock that can be sold legally in Russia and list it in our closed B2B channel, where we introduce it to wholesale buyers in Russia. Once a buyer is found, we work through the process with you, from the agreement to delivery.

Selling batches is not our main business; building a business that sells in Russia and is still selling in month six is. If your production is ongoing, start with the main application.

Apply with your stock

FAQ

How does a Turkish brand sell in Russia?

Demand and supply are built together. In the demand layer, positioning, Russian cards, ads, reviews and external traffic start today; in the supply layer, goods reach a customs warehouse without being imported and move to the marketplace warehouse in micro-batches as demand appears. The decision layer prepares product, channel, week and quantity decisions; humans approve.

Which channels do you sell through?

The channel decision is made before import: the same stock can serve Ozon, cross-border sales through Ozon Global, B2B wholesale and the brand's own .ru storefront. Demand data decides which product leaves through which channel.

Do I need to be an importer or open a marking registration in Russia?

A Turkish brand cannot be an importer in Russia in its own name or open a marking registration. We handle these steps without buying the goods, through a structure we have built with authorised parties based in Russia. Goods wait in the warehouse in your ownership; the released batch enters through our import. Product-specific document and conformity requirements are assessed separately.

Is Bilza AI one of the Bilza360 services?

No. Bilza360 is the operation company that creates a Turkish brand's demand in Russia and fulfills it from inside Russia. Bilza AI is not a service card; it is the ensemble of AI agents that runs the decision layer of that operation.

What is the first step?

In the first call we review your product, brand and goal, then draft the first operation plan for demand, supply and channel decisions together.